Mopar stands for a combination of two words: Motor and Parts. Originated in the late 1920s, and officially branded in 1937, Mopar became the moniker for Chrysler Motor Parts Corporation, encapsulating the essence of the company’s parts and service sector.
Today, we associate Mopar with the extensive catalog of parts, service, and customer care for Stellantis vehicles, formerly known as Fiat Chrysler Automobiles. It’s synonymous with the OEM (Original Equipment Manufacturer) components that ensure our cars run with genuine parts designed specifically for them.
This goes beyond mere accessories or aftermarket products; it’s about authenticity and maintaining the integrity of our vehicles with parts crafted for an exact fit and reliable performance.
Celebrated within the car community, Mopar signifies a storied past ranging from antifreeze products to the muscle cars’ era, highlighted by powerful Hemis engines that many gearheads revere. The Mopar brand’s history is rich with contributions to automotive innovation and culture.
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History of the Chrysler Corporation
In our journey through the automotive industry’s rich history, we recognize that the Chrysler Corporation, founded in 1925, played a pivotal role in shaping the American automotive landscape. With the introduction of Mopar in 1937, Chrysler cemented its reputation for performance and innovation, which endured even as the company evolved and expanded its family of brands.
Mopar and Performance Heritage
Mopar—short for “Motor Parts”—has been instrumental in assuring that Chrysler Corp’s vehicles not only run smoothly but also stand out on the track and on the streets. High-performance vehicles under the Mopar brand emerged as icons in the 1960s and 70s, with landmark models like the Plymouth Road Runner and Dodge Charger.
Key Brands Under the Chrysler Umbrella
Chrysler’s influence extended through various renowned brands. Notably, Jeep, known for rugged off-road capability; Dodge, with its muscle car legacy; Plymouth, which provided affordable performance before it was discontinued; and luxury-focused Imperial. Under Chrysler Corp’s umbrella, brands such as DeSoto, Fargo, and even AMC with its Eagle marque thrived for a time.
Stellantis: The Present and Future
Chrysler Corp, which merged with Fiat S.p.A. in 2014 to become Fiat Chrysler Automobiles, has now entered a new chapter as part of Stellantis. Since 2021, this global automaker groups together iconic brands such as Chrysler, Jeep, Dodge, and Ram, harnessing shared resources and technology to navigate the future automotive market.
Vehicle Parts and Accessories
Mopar is renowned for supplying a robust selection of genuine parts and accessories designed specifically for vehicles under Fiat Chrysler Automobiles, including brands like Fiat and Alfa Romeo. This ensures that drivers have access to quality products that match the exact specifications and performance standards of their vehicles.
Genuine vs Aftermarket Parts
Aftermarket components may offer a more attractive price point, but we must consider the possibility of them not meeting the stringent standards of the original manufacturer. Therefore, for optimal vehicle upkeep and performance, especially for items like antifreeze, which is essential for the proper functioning of a car’s engine, sticking with OEM Mopar parts is advisable.
Customization and Performance Upgrades
Our pursuit for enhanced performance and personalization of our vehicles often leads us to Mopar’s performance parts and accessories. These items are tailored to boost a car’s capabilities and include a spectrum of options, from simple aesthetic enhancements to significant performance upgrades.
Performance parts from Mopar are meticulously engineered to interact seamlessly with the vehicle’s systems, granting peace of mind that these upgrades will enhance, rather than compromise, performance. Assessing the wide array of available Mopar parts and accessories allows us to balance our desire for customization with our demand for reliability and performance.
Motorsports and Sponsorships
In the world of motorsports, our brand has become synonymous with high-adrenaline drag racing and robust sponsorship presence. The name Mopar has long been etched in the annals of NHRA racing, embodied through high-horsepower muscle cars and a passionate commitment to the sport.
NHRA Racing and Mopar’s Impact
We’ve established a formidable legacy in the NHRA (National Hot Rod Association), where drag racing has evolved into an exhilarating display of speed and power. Our commitment to the sport is evident through the Mopar Mile-High NHRA Nationals, an event we’re proud to sponsor. This sponsorship is not just a title on the race; it’s a demonstration of our dedication to both the drivers and fans of NHRA racing.
Muscle cars like the Dodge Dart, Plymouth Barracuda, and Dodge Charger, are more than just vehicles; they are icons that have been integral to our drag racing story. They showcase the engineering prowess and horsepower that Mopar stands for. Their roaring engines and lightning-fast acceleration are a spectacle at the NHRA Nationals, drawing fans from everywhere.
It’s not just about the raw power; it’s the innovation in each car we back. Sponsorship in NHRA racing allows us to continually push the envelope, improving performance and the race-day experience for everyone involved. From the fresh scent of burnt rubber to the roaring crowds, our influence at the drag strip is as palpable as the ground-shaking vibrations of the muscle cars we champion.
Ownership and Maintenance
When it comes to maintaining your vehicle, whether it’s a Jeep, Dodge truck, or Charger, the focus should always be on preserving its health and ensuring reliable support. As enthusiasts and caretakers of our vehicles, we place considerable emphasis on these aspects.
Preserving Your Vehicle’s Health
Specific maintenance needs for different models are as follows:
| Vehicle | Maintenance Requirement | Recommended Service Interval |
| Jeep | Oil Change, Tire Rotation | Every 5,000 miles |
| Dodge Trucks | Brake Inspection, Fluid Levels Check | Every 10,000 miles |
| Charger | Battery Service, Engine Tune-Up | As indicated by vehicle’s diagnostics |
Customer Support and Care
From genuine parts to skilled services, Mopar provides an expansive network of customer care.
The frontline of our customer support initiatives includes:
- Responsive Customer Service: Our team is ready to assist with any questions or concerns.
- Quality Parts: We ensure the use of OEM parts for our Jeep brand, Dodge trucks, Chargers, and Ford, as it contributes to vehicle longevity.
- Technical Support: With skilled technicians, we maintain high standards of vehicle care. Whether it’s a routine maintenance check or detailed repair work, we’ve got you covered.
We love what we do, and it shows in everything we do and more. We share our knowledge, here on Ran When Parked.
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