As a luxury brand rooted in a heritage of craftsmanship and innovation, we at Lincoln are carefully navigating the electric vehicle revolution. Our brand’s global strategy includes a significant investment in electrification, reflecting market trends that increasingly demand eco-friendly and efficient luxury vehicles. Lincoln has responded to this trend by announcing plans for electrification across its lineup, reaffirming its commitment to blending performance with environmental responsibility. Our initial foray into the realm of electric vehicles (EVs) comes with the introduction of plug-in hybrid electric vehicles (PHEVs), providing a bridge toward a fully electric future.
Over the past few years, we’ve witnessed a shift in consumer expectations, leading us to prioritize sustainability without compromising the driving experience. In response, Lincoln has integrated plug-in hybrid variants alongside traditional models, appealing to customers who seek the versatility of choosing between electric-only driving and traditional fuel use. The Lincoln Grand Touring models offer this flexibility, allowing drivers to select modes that utilize electric power exclusively or conserve it for later use.
Looking ahead, we are preparing to embrace a future where luxury and electric propulsion are synonymous. We plan to unveil our first fully electric vehicle soon, joining the ranks of our plug-in hybrid Aviator and Corsair SUVs. This commitment not only aligns with evolving consumer preferences but also with a broader responsibility towards the environment, setting the stage for a full suite of electrified vehicles by the end of the decade. We’re excited to continue this journey, enhancing the Lincoln experience with advanced connected services and creating a seamless transition into an electrified era.
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Lincoln’s Electrification Vision
As we forge ahead, our focus is clear: transforming Lincoln into a leader in electric vehicles (EVs) by the year 2030.
Transition to Electric Vehicles
Financial Commitment
At the heart of our transformation is the $30 billion investment as part of the Ford+ plan, funneling resources into the development of electric technologies and infrastructure.
Portfolio Expansion
We seek growth by diversifying our portfolio. The Aviator and Corsair plug-in hybrids are just the beginning, as we aim to introduce more EVs across North America and China. Our focus on these markets strengthens our global sales strategy.
Global Reach
| Market Focus | Strategy |
| North America | Expand EV offerings; Invest in Electrify America |
| China | Tailor models for local preferences; Increase EV lineup |
This targeted approach in regions with robust growth potential, such as China, complements our North American stronghold where we also partner with Electrify America for expansive charging solutions.
Advancements in Vehicle Design
Our exploration of Lincoln’s leap into electric vehicles reveals a nexus of innovation, particularly in vehicle design. We focus on the architecture, interior, and aesthetics of these next-generation automobiles, demonstrating Lincoln’s commitment to luxurious, efficient, and forward-thinking advancements.
Revolutionary Architecture
The Lincoln Aviator, a beacon in luxury SUVs, is steering the brand towards a future with all-electric counterparts built on a Battery Electric Flexible Architecture. This transition allows for multiple powertrain layouts, including rear-wheel-drive (RWD) and all-wheel-drive (AWD) configurations, enhancing the vehicle’s performance and driver experience.
Interior Innovations
Lincoln’s interior design philosophy, Quiet Flight, creates a sanctuary for passengers, ensuring a tranquil and luxurious commute. Both the physical and digital elements coalesce within the cabin, powered by the Lincoln Intelligence System, to offer a seamless interface that elevates the in-car experience.
Exterior Aesthetics
Lincoln’s design language evolves with its electric vehicles, embracing a minimalist yet striking look that resonates with modern sensibilities. While holding true to the brand’s signature aesthetics, these vehicles integrate functional elements such as improved aerodynamics to enhance efficiency and performance.
| Design Element | Innovation |
| Constellation-inspired lighting | Emphasizing the vehicle’s premium feel |
| Streamlined silhouette | Reflects efficiency and a nod to futuristic design |
Technology Integration and Connectivity
Lincoln’s shift towards electrification brings not just cutting-edge electric vehicles (EVs) but also an advanced suite of connectivity and technology features. We focus on ensuring a seamless integration between your device, vehicle, and the wider charging network.
Intelligent Driving
- 🅿️ Parking Assistance: Driver-assist features extend to parking with intelligent guidance systems.
- 💡 Safety: Our EVs are designed with safety enhancements through sensors and cameras that feed data to the intelligence system.
User Experience Enhancements
- 🛠️ Personalization: The highly customizable user interface adapts to driver preferences.
- ⛽ Efficient Charging: The Lincoln Way app optimizes your charging schedule and locates nearby charging stations within the Lincoln charging network.
Software and Updates
Sustainable Growth and Market Expansion
In our commitment to sustainability and market growth, we are matching the evolution of market trends with strategic investments and competitive positioning. This includes deploying next-generation technology in our vehicles like BlueCruise and broadening our luxury electric vehicle (EV) offerings.
Investments in Infrastructure
| Entity | Investment Detail |
| Lincoln Charging Network | Collaboration with Electrify America |
| Battery Production | Advancing technology and infrastructure |
Competitive Positioning
Through these deliberate actions, we are crafting our niche in a competitive landscape, lauding the likes of Cadillac and GM, while elevating the Lincoln brand to be synonymous with luxury electric driving. We understand that to lead, we must excel in delivering not only superior luxury vehicles but also a seamless EV ecosystem that meets the high standards our customers have come to expect from us.
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