Live from the 2016 Paris Auto Show: Suzuki Cervo
1970s / 2016 Paris Auto Show / Japanese / Suzuki

Live from the 2016 Paris Auto Show: Suzuki Cervo

Suzuki raised the average age of the cars displayed at the Paris Auto Show — and we’re glad it did. Continue reading

Is the Suzuki Cappuccino a future classic?
1990s / Future classic / Japanese / Suzuki

Is the Suzuki Cappuccino a future classic?

The Mazda MX-5 Miata is not the only rear-wheel drive, two-seater Japanese roadster that was presented to the public in 1989. Suzuki traveled to that year’s edition of the Tokyo Motor Show to introduce a close-to-produciton concept that previewed the Cappuccino convertible. Production of the Cappuccino kicked off in 1991. The roadster featured a long … Continue reading

Is the second-generation Suzuki Jimny / Samurai a future classic?
1980s / 1990s / Future classic / Japanese / Suzuki

Is the second-generation Suzuki Jimny / Samurai a future classic?

The second-generation Suzuki Jimny was introduced across Japan in 1981. Like its rudimentary predecessor, the Jimny was classified as a kei car in its home market so it was initially offered exclusively with a two-stroke three-cylinder engine. A turbocharged three-cylinder was added to the lineup a little later in the production run, while the two-stroke … Continue reading

Ran When Parked visits Japan
1950s / 1960s / 1970s / 1980s / 1990s / 2000s / 2010s / American / Austin / BMW / British / Daihatsu / Datsun / Fiat / German / Honda / Italian / Japanese / Jeep / Mazda / Mercedes-Benz / Mini / Nissan / Porsche / Rolls-Royce / Suzuki / Swedish / Tomica / Toyota / Travel / Volkswagen / Volvo

Ran When Parked visits Japan

Work recently took us to Japan, the land of Wasabi Cars, Japanese Nostalgic Car and, of course, Tomica models. Having never been to Japan before, we decided to take a couple of well-deserved days off in order to do some sight-seeing in and around Tokyo. Domestic automakers indisputably rule the market in rural areas of … Continue reading

Topical advertising: Old vs. new (part two)
1940s / 1950s / 1960s / 1970s / 1980s / 1990s / 2000s / 2010s / American / Audi / BMW / British / Czech / Datsun / French / German / Italian / Jaguar / Japanese / Jeep / Lancia / Land Rover / Mazda / Mercedes-Benz / Mitsubishi / Nissan / Opel / Peugeot / Porsche / Renault / SEAT / Skoda / Spanish / Suzuki / Toyota / Volkswagen

Topical advertising: Old vs. new (part two)

Automakers commonly bring historic models from their own collection to media events in an attempt to create a link between the past and the present. Sometimes the connection between the two cars on display is evident, sometimes it’s a little more heavy-handed. A photographer generally shoots the old car next to the new one but … Continue reading

Topical advertising: Badge-engineering
1960s / 1970s / 1980s / 1990s / Alfa Romeo / American / Australian / British / Citroen / Czech / Dacia / Datsun / Fiat / Ford / French / German / Holden / Honda / Innocenti / Italian / Japanese / Kia / Land Rover / Lotus / Mazda / Nissan / Oltcit / Peugeot / Premiere / Renault / Romanian / Saviem / Skoda / South Korean / Suzuki / Toyota / Triumph / Volkswagen

Topical advertising: Badge-engineering

Badge-engineering is one of the best ways to illustrate the microeconomics concept of economies of scale. Simply put, the average cost of each unit goes down as quantity goes up. Selling the rights to a car or even to a component like a chassis or an engine can save automakers a substantial amount money in … Continue reading