Topical advertising: Badge-engineering
1960s / 1970s / 1980s / 1990s / Alfa Romeo / American / Australian / British / Citroen / Czech / Dacia / Datsun / Fiat / Ford / French / German / Holden / Honda / Innocenti / Italian / Japanese / Kia / Land Rover / Lotus / Mazda / Nissan / Oltcit / Peugeot / Premiere / Renault / Romanian / Saviem / Skoda / South Korean / Suzuki / Toyota / Triumph / Volkswagen

Topical advertising: Badge-engineering

Badge-engineering is one of the best ways to illustrate the microeconomics concept of economies of scale. Simply put, the average cost of each unit goes down as quantity goes up. Selling the rights to a car or even to a component like a chassis or an engine can save automakers a substantial amount money in … Continue reading

Topical advertising: Station wagons
1960s / 1970s / 1980s / 1990s / Alfa Romeo / AMC / American / Audi / Binz / BMW / British / Checker / Citroen / East German / Fiat / Ford / French / German / Honda / Italian / Japanese / Lada / Lancia / Mercedes-Benz / Opel / Peugeot / Renault / Rover / Russian / Saab / Skoda / Subaru / Swedish / Trabant / Volkswagen / Volvo / Wartburg

Topical advertising: Station wagons

Station wagons were once a common part of the automotive landscape because they were the most practical way to comfortably carry a full family and their gear. There was no unwritten law about what could or couldn’t be morphed into a wagon and a look back over the past few decades reveals there were some … Continue reading

Topical advertising: Old vs. new
1920s / 1930s / 1940s / 1950s / 1960s / 1970s / 1980s / 1990s / 2000s / 2010s / Abarth / Alfa Romeo / Audi / Austin / BMW / British / Czech / Datsun / Fiat / French / German / Italian / Japanese / Lancia / Lotus / Mercedes-Benz / MG / Mini / Mitsubishi / Nissan / Opel / Peugeot / Porsche / Renault / Saab / SEAT / Skoda / Spanish / Swedish / Toyota / Volkswagen

Topical advertising: Old vs. new

Automakers commonly bring historic models from their own collection to media events in an attempt to create a link between the past and the present. Sometimes the connection between the two cars on display is evident, sometimes it’s a little more heavy-handed. A photographer generally shoots the old car next to the new one but … Continue reading

The 2014 Monte-Carlo Historique rally
1960s / 1970s / 1980s / Abarth / Alfa Romeo / Alpine / American / Audi / Austin / Austin-Healey / Auto Union / Autobianchi / BMW / British / Citroen / Czech / DAF / Datsun / Event / Fiat / Ford / French / GAZ / German / Italian / Jaguar / Japanese / Lada / Lancia / Lotus / Mercedes-Benz / MG / Mini / NSU / Opel / Peugeot / Polish / Polski-Fiat / Porsche / Renault / Renault-Alpine / Russian / Saab / SEAT / Skoda / Spanish / Toyota / Volkswagen / Volvo

The 2014 Monte-Carlo Historique rally

The 17th annual Monte-Carlo Historique rally kicked off a little over a week ago and ended yesterday when a Belgian team at the wheel of an orange 1978 Opel Kadett GTE won the event. This year, the participants left from six European cities (Barcelona, Glasgow, Monte-Carlo, Oslo, Reims and Stockholm) and the common stages took … Continue reading

Color-coded advertising: Brown
1960s / 1970s / 1980s / American / Austin / BMW / British / Citroen / Czech / Fiat / French / German / GMC / Honda / Italian / Jaguar / Japanese / Jeep / Lancia / Maserati / Matra / Mazda / Mercedes-Benz / Nissan / Peugeot / Renault / Saab / Skoda / Subaru / Swedish / Talbot / Toyota / Volkswagen / Volvo

Color-coded advertising: Brown

Although brown cars have been around for decades, their heyday was undeniably the 1970s when companies from all over the automotive galaxy offered at least one shade of it. In retrospect, brown went remarkably well with cars that were often laden with emissions equipment such as air pumps and 5-mph bumpers. Brown largely fell out … Continue reading

The 2013 Monte-Carlo Historique rally
1950s / 1960s / 1970s / 1980s / Alfa Romeo / Alpine / American / Austin / Australian / BMW / British / Citroen / Czech / Fiat / Ford / French / GAZ / German / Holden / Italian / Lada / Lancia / Mercedes-Benz / Mini / NSU / Opel / Peugeot / Porsche / Renault / Russian / Saab / SEAT / Skoda / Spanish / Swedish / Volkswagen / Volvo

The 2013 Monte-Carlo Historique rally

The 16th annual Monte-Carlo Historique Rally took place last week in southeastern France.  Organized by the Automobile Club of Monaco, it is open to cars that participated in the iconic rally from 1955 to 1980 and that were built between those years. Continue reading