Topical advertising: Badge-engineering
1960s / 1970s / 1980s / 1990s / Alfa Romeo / American / Australian / British / Citroen / Czech / Dacia / Datsun / Fiat / Ford / French / German / Holden / Honda / Innocenti / Italian / Japanese / Kia / Land Rover / Lotus / Mazda / Nissan / Oltcit / Peugeot / Premiere / Renault / Romanian / Saviem / Skoda / South Korean / Suzuki / Toyota / Triumph / Volkswagen

Topical advertising: Badge-engineering

Badge-engineering is one of the best ways to illustrate the microeconomics concept of economies of scale. Simply put, the average cost of each unit goes down as quantity goes up. Selling the rights to a car or even to a component like a chassis or an engine can save automakers a substantial amount money in … Continue reading

Color-coded advertising: Red
1960s / 1970s / 1980s / Alfa Romeo / Alpine / AMC / American / ARO / Autobianchi / Datsun / DeTomaso / Ford / French / FSO / German / Italian / Japanese / Lada / Mercedes-Benz / Mini / NSU / Oltcit / Opel / Polish / Renault / Romanian / Rover / Saab / SEAT / Spanish / Swedish / Volkswagen / Volvo

Color-coded advertising: Red

The early Range Rover we wrote about yesterday got us thinking about red cars.  While red is typically associated with high-value, high-speed models from the likes of Ferrari, Alfa Romeo and Lamborghini, it is a bold color that transcends market segments and works well on many types of cars regardless of style or size.  The … Continue reading