Topical advertising: Old vs. new (part two)
1940s / 1950s / 1960s / 1970s / 1980s / 1990s / 2000s / 2010s / American / Audi / BMW / British / Czech / Datsun / French / German / Italian / Jaguar / Japanese / Jeep / Lancia / Land Rover / Mazda / Mercedes-Benz / Mitsubishi / Nissan / Opel / Peugeot / Porsche / Renault / SEAT / Skoda / Spanish / Suzuki / Toyota / Volkswagen

Topical advertising: Old vs. new (part two)

Automakers commonly bring historic models from their own collection to media events in an attempt to create a link between the past and the present. Sometimes the connection between the two cars on display is evident, sometimes it’s a little more heavy-handed. A photographer generally shoots the old car next to the new one but … Continue reading

Topical advertising: Badge-engineering
1960s / 1970s / 1980s / 1990s / Alfa Romeo / American / Australian / British / Citroen / Czech / Dacia / Datsun / Fiat / Ford / French / German / Holden / Honda / Innocenti / Italian / Japanese / Kia / Land Rover / Lotus / Mazda / Nissan / Oltcit / Peugeot / Premiere / Renault / Romanian / Saviem / Skoda / South Korean / Suzuki / Toyota / Triumph / Volkswagen

Topical advertising: Badge-engineering

Badge-engineering is one of the best ways to illustrate the microeconomics concept of economies of scale. Simply put, the average cost of each unit goes down as quantity goes up. Selling the rights to a car or even to a component like a chassis or an engine can save automakers a substantial amount money in … Continue reading

Topical advertising: Convertibles
1960s / 1970s / 1980s / Alfa Romeo / American / Audi / BMW / British / Chevrolet / Citroen / Datsun / Fiat / Ford / French / German / Honda / Italian / Jaguar / Japanese / Lada / Lancia / Maserati / Mercedes-Benz / Nissan / Peugeot / Porsche / Renault / Russian / Saab / Triumph / Volkswagen

Topical advertising: Convertibles

Spring has arrived throughout most of the northern hemisphere, which means it’s time to stash away your winter beater and pull out the nice-weather car you’ve been keeping under a tarp in your garage for months. What better way to enjoy the mild weather than with a convertible? Continue reading

Color-coded advertising: Black
1960s / 1970s / 1980s / 1990s / Alfa Romeo / American / BMW / British / Citroen / Czech / Fiat / Ford / French / German / Honda / Italian / Jaguar / Japanese / Lancia / Land Rover / Mazda / Mercedes-Benz / Mitsubishi / Nissan / Peugeot / Renault / Russian / Saab / Swedish / Tatra / Toyota / Volkswagen / Volvo / ZIL

Color-coded advertising: Black

In the early days of the auto industry, black was often associated with the Model T and Henry Ford’s attempt to save money by adopting standardized production methods. Several decades later, black was found on official vehicles used by miscellaneous government agencies around the world because it’s a low-key color that doesn’t immediately stand out … Continue reading

Topical advertising: On the inside
1960s / 1970s / 1980s / 1990s / Alfa Romeo / American / Audi / Autobianchi / BMW / British / Citroen / Fiat / Ford / French / German / Honda / Italian / Japanese / Lada / Lancia / Land Rover / Mazda / Mercedes-Benz / Nissan / Peugeot / Renault / Renault-Alpine / Russian / Subaru / Swedish / Tatra / Triumph / Volkswagen / Volvo

Topical advertising: On the inside

Although the first part of a car that meets the eye is the body, the interior is arguably more important as it plays a major part in determining if a car is enjoyable to drive or ride in. Cobbling together an interior is tough because engineers, designers, bean counters, factory workers and even dealers all … Continue reading

Topical advertising: Old vs. new
1920s / 1930s / 1940s / 1950s / 1960s / 1970s / 1980s / 1990s / 2000s / 2010s / Abarth / Alfa Romeo / Audi / Austin / BMW / British / Czech / Datsun / Fiat / French / German / Italian / Japanese / Lancia / Lotus / Mercedes-Benz / MG / Mini / Mitsubishi / Nissan / Opel / Peugeot / Porsche / Renault / Saab / SEAT / Skoda / Spanish / Swedish / Toyota / Volkswagen

Topical advertising: Old vs. new

Automakers commonly bring historic models from their own collection to media events in an attempt to create a link between the past and the present. Sometimes the connection between the two cars on display is evident, sometimes it’s a little more heavy-handed. A photographer generally shoots the old car next to the new one but … Continue reading

Color-coded advertising: Brown
1960s / 1970s / 1980s / American / Austin / BMW / British / Citroen / Czech / Fiat / French / German / GMC / Honda / Italian / Jaguar / Japanese / Jeep / Lancia / Maserati / Matra / Mazda / Mercedes-Benz / Nissan / Peugeot / Renault / Saab / Skoda / Subaru / Swedish / Talbot / Toyota / Volkswagen / Volvo

Color-coded advertising: Brown

Although brown cars have been around for decades, their heyday was undeniably the 1970s when companies from all over the automotive galaxy offered at least one shade of it. In retrospect, brown went remarkably well with cars that were often laden with emissions equipment such as air pumps and 5-mph bumpers. Brown largely fell out … Continue reading

Topical advertising: Racing
1950s / 1960s / 1970s / 1980s / Abarth / Audi / Austin / BMW / British / Citroen / DKW / Fiat / French / German / Italian / Japanese / Lancia / Mercedes-Benz / Mini / Nissan / NSU / Opel / Renault / Swedish / Volvo

Topical advertising: Racing

For decades, automakers from all around the world have used racing to prove their cars’ technical superiority and boost their overall brand image.  A well-orchestrated victory in a televised race like the Paris – Dakar can draw more customers into showrooms than a clever advertising campaign or financial incentives, especially several decades ago when the … Continue reading