Color-coded advertising: White
1960s / 1970s / 1980s / 1990s / Alfa Romeo / Audi / BMW / Citroen / Fiat / French / German / Honda / Italian / Japanese / Lada / Lancia / Land Rover / Mazda / Mercedes-Benz / Peugeot / Polish / Polski-Fiat / Renault / Saab / Simca / Swedish / Toyota / Volkswagen / Volvo

Color-coded advertising: White

For decades, plain white was the de facto cheap paint job for just about any car regardless of size and body style. It often took the form of a plain coat of paint with no metallic effect and, in a lot of cases, no clearcoat in order to keep the overall cost of the car … Continue reading

Topical advertising: Cutaways
1960s / 1970s / 1980s / 1990s / Alfa Romeo / Alpine / Austin / BMW / British / Citroen / Fiat / French / German / Italian / Japanese / Lancia / Land Rover / Mazda / Mercedes-Benz / Opel / Peugeot / Renault / Saab / Swedish / Volkswagen

Topical advertising: Cutaways

Cutaways are a fascinating way to discover what lurks beneath the sheetmetal of a car. Today, they are generally done with computer programs such as AutoCAD but they were painstakingly drawn by hand by highly-skilled artists for several decades. The best-known cutaway artist is arguably Haynes’ Terry Davey, the man responsible for the drawings found … Continue reading

Color-coded advertising: Black
1960s / 1970s / 1980s / 1990s / Alfa Romeo / American / BMW / British / Citroen / Czech / Fiat / Ford / French / German / Honda / Italian / Jaguar / Japanese / Lancia / Land Rover / Mazda / Mercedes-Benz / Mitsubishi / Nissan / Peugeot / Renault / Russian / Saab / Swedish / Tatra / Toyota / Volkswagen / Volvo / ZIL

Color-coded advertising: Black

In the early days of the auto industry, black was often associated with the Model T and Henry Ford’s attempt to save money by adopting standardized production methods. Several decades later, black was found on official vehicles used by miscellaneous government agencies around the world because it’s a low-key color that doesn’t immediately stand out … Continue reading

Topical advertising: On the inside
1960s / 1970s / 1980s / 1990s / Alfa Romeo / American / Audi / Autobianchi / BMW / British / Citroen / Fiat / Ford / French / German / Honda / Italian / Japanese / Lada / Lancia / Land Rover / Mazda / Mercedes-Benz / Nissan / Peugeot / Renault / Renault-Alpine / Russian / Subaru / Swedish / Tatra / Triumph / Volkswagen / Volvo

Topical advertising: On the inside

Although the first part of a car that meets the eye is the body, the interior is arguably more important as it plays a major part in determining if a car is enjoyable to drive or ride in. Cobbling together an interior is tough because engineers, designers, bean counters, factory workers and even dealers all … Continue reading

Topical advertising: Station wagons
1960s / 1970s / 1980s / 1990s / Alfa Romeo / AMC / American / Audi / Binz / BMW / British / Checker / Citroen / East German / Fiat / Ford / French / German / Honda / Italian / Japanese / Lada / Lancia / Mercedes-Benz / Opel / Peugeot / Renault / Rover / Russian / Saab / Skoda / Subaru / Swedish / Trabant / Volkswagen / Volvo / Wartburg

Topical advertising: Station wagons

Station wagons were once a common part of the automotive landscape because they were the most practical way to comfortably carry a full family and their gear. There was no unwritten law about what could or couldn’t be morphed into a wagon and a look back over the past few decades reveals there were some … Continue reading

Topical advertising: Old vs. new
1920s / 1930s / 1940s / 1950s / 1960s / 1970s / 1980s / 1990s / 2000s / 2010s / Abarth / Alfa Romeo / Audi / Austin / BMW / British / Czech / Datsun / Fiat / French / German / Italian / Japanese / Lancia / Lotus / Mercedes-Benz / MG / Mini / Mitsubishi / Nissan / Opel / Peugeot / Porsche / Renault / Saab / SEAT / Skoda / Spanish / Swedish / Toyota / Volkswagen

Topical advertising: Old vs. new

Automakers commonly bring historic models from their own collection to media events in an attempt to create a link between the past and the present. Sometimes the connection between the two cars on display is evident, sometimes it’s a little more heavy-handed. A photographer generally shoots the old car next to the new one but … Continue reading

The 2014 Monte-Carlo Historique rally
1960s / 1970s / 1980s / Abarth / Alfa Romeo / Alpine / American / Audi / Austin / Austin-Healey / Auto Union / Autobianchi / BMW / British / Citroen / Czech / DAF / Datsun / Event / Fiat / Ford / French / GAZ / German / Italian / Jaguar / Japanese / Lada / Lancia / Lotus / Mercedes-Benz / MG / Mini / NSU / Opel / Peugeot / Polish / Polski-Fiat / Porsche / Renault / Renault-Alpine / Russian / Saab / SEAT / Skoda / Spanish / Toyota / Volkswagen / Volvo

The 2014 Monte-Carlo Historique rally

The 17th annual Monte-Carlo Historique rally kicked off a little over a week ago and ended yesterday when a Belgian team at the wheel of an orange 1978 Opel Kadett GTE won the event. This year, the participants left from six European cities (Barcelona, Glasgow, Monte-Carlo, Oslo, Reims and Stockholm) and the common stages took … Continue reading

Color-coded advertising: Blue
1960s / 1970s / 1980s / 1990s / Alfa Romeo / Alpina / AMC / American / Audi / Autobianchi / BMW / British / Citroen / Datsun / French / German / Italian / Jaguar / Japanese / Lancia / Mercedes-Benz / Opel / Peugeot / Renault / Rover / Saab / Swedish / Toyota / Volkswagen / Volvo

Color-coded advertising: Blue

Blue is one of the oldest colors in the automotive industry. It was offered on many pre-war cars built around the world and it even made a brief appearance on the Ford Model T before Henry Ford implemented his famous all-black policy. Continue reading

Topical advertising: In the city
1950s / 1960s / 1970s / 1980s / Alfa Romeo / American / BMW / British / Chevrolet / Citroen / Fiat / Ford / French / German / Italian / Japanese / Lancia / Mercedes-Benz / Mini / Moskvitch / Panhard / Peugeot / Porsche / Renault / Rover / Russian / Saab / Swedish / Toyota / Volkswagen / Volvo

Topical advertising: In the city

Spine-chilling traffic, potholes, pedestrians, buses and numerous lights are just some of the nuisances generally associated with crowded cities.  We even have a theory that driving in big cities is comparable to how a dog ages: Every mile driven in a city puts seven miles’ worth of wear and tear on a car. That being … Continue reading