A quick look at the Kia Elan
1990s / British / Kia / Lotus / South Korean

A quick look at the Kia Elan

Less than 1,000 examples of the Kia Elan were built. Continue reading

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Topical advertising: Badge-engineering
1960s / 1970s / 1980s / 1990s / Alfa Romeo / American / Australian / British / Citroen / Czech / Dacia / Datsun / Fiat / Ford / French / German / Holden / Honda / Innocenti / Italian / Japanese / Kia / Land Rover / Lotus / Mazda / Nissan / Oltcit / Peugeot / Premiere / Renault / Romanian / Saviem / Skoda / South Korean / Suzuki / Toyota / Triumph / Volkswagen

Topical advertising: Badge-engineering

Badge-engineering is one of the best ways to illustrate the microeconomics concept of economies of scale. Simply put, the average cost of each unit goes down as quantity goes up. Selling the rights to a car or even to a component like a chassis or an engine can save automakers a substantial amount money in … Continue reading