Color-coded advertising: Blue
1960s / 1970s / 1980s / 1990s / Alfa Romeo / Alpina / AMC / American / Audi / Autobianchi / BMW / British / Citroen / Datsun / French / German / Italian / Jaguar / Japanese / Lancia / Mercedes-Benz / Opel / Peugeot / Renault / Rover / Saab / Swedish / Toyota / Volkswagen / Volvo

Color-coded advertising: Blue

Blue is one of the oldest colors in the automotive industry. It was offered on many pre-war cars built around the world and it even made a brief appearance on the Ford Model T before Henry Ford implemented his famous all-black policy. Continue reading

A look at the Heuliez-built Renault Fuego Turbo Convertible
1980s / AMC / American / French / Renault

A look at the Heuliez-built Renault Fuego Turbo Convertible

Heuliez traveled to the 1982 Paris Motor Show to display a convertible version of the Renault Fuego Turbo.  The car was the latest in a long line of Heuliez-built concepts designed to showcase the studio’s know-how in manufacturing bespoke versions of existing vehicles. Continue reading

Color-coded advertising: Red
1960s / 1970s / 1980s / Alfa Romeo / Alpine / AMC / American / ARO / Autobianchi / Datsun / DeTomaso / Ford / French / FSO / German / Italian / Japanese / Lada / Mercedes-Benz / Mini / NSU / Oltcit / Opel / Polish / Renault / Romanian / Rover / Saab / SEAT / Spanish / Swedish / Volkswagen / Volvo

Color-coded advertising: Red

The early Range Rover we wrote about yesterday got us thinking about red cars.  While red is typically associated with high-value, high-speed models from the likes of Ferrari, Alfa Romeo and Lamborghini, it is a bold color that transcends market segments and works well on many types of cars regardless of style or size.  The … Continue reading

Topical advertising: Taxi!
1960s / 1970s / 1980s / Alfa Romeo / AMC / American / British / Chevrolet / Fiat / GAZ / German / Italian / Japanese / Mazda / Mercedes-Benz / Opel / Reliant / Russian / Studebaker / Swedish / Toyota / Volvo

Topical advertising: Taxi!

The stereotypical taxi cab is the Ford Crown Victoria in New York, the Mercedes-Benz w123 in Frankfurt (or, nowadays, Morocco), the Volkswagen Santana in Beijing, the LT1 FX4 in London or on strike in Paris. Which vintage taxi would you rather hail down to get from point A to point B? Alfa Romeo New York … Continue reading

Color-coded advertising: Orange
1960s / 1970s / 1980s / AMC / American / BMW / British / Citroen / Fiat / French / German / Italian / Lancia / Mercedes-Benz / MG / Porsche / Reliant / Renault / Russian / Simca / Volkswagen / ZAZ

Color-coded advertising: Orange

Paint colors that were popular in the 1960s and the 1970s are starting to make a comeback on new cars, but orange has largely been left out. It’s unfortunate: While most of us wouldn’t want our next car to be orange, the color makes a car stand out from the pack and helps buyers remember … Continue reading

1980s / AMC / American / Editorial / French / Great automotive failures / Renault

Great Automotive Failures*: AMC/Renaults

*Part 1 in a series. American Motors Corporation didn’t have a whole lot going for it by the time the 1980s rolled around. Their Jeep division was more or less keeping the operation going and their somewhat less than stellar cars such as the Concord, Spirit, and Eagle were plagued by typical, gaudy, late 70s … Continue reading