Based on the Mazda Miata, Abarth’s 300-hp 124 Rally is built to the FIA’s R-GT specifications. Continue reading
Category Archives: Abarth
Topical Advertising: Cutaways (part two)
Cutaways are a fascinating way to discover what lurks beneath the sheet metal of a car. Today, they are generally done with computer programs such as AutoCAD but they were painstakingly drawn by hand by highly-skilled artists for several decades. The best-known cutaway artist is arguably Haynes’ Terry Davey, the man responsible for the drawings … Continue reading
Topical advertising: Rear-engined cars
Rear-engined cars were particularly popular in the 1950s and 1960s because installing the engine behind the rear axle freed up a generous amount of space inside the cabin. This space often came at the expense of cargo capacity and handling, and rear-mounted engines were quickly phased out once automakers started toying around with front-mounted engines … Continue reading
Live from the Geneva Motor Show: 1964 Fiat Abarth 695 SS
Fiat’s Abarth division is displaying a 1964 695 SS at this year’s Geneva Motor Show. The car is celebrating its 50th anniversary and announcing a new, limited-edition model based on the 21st century 500 that is billed as the fastest regular-production member of Abarth’s current lineup. Continue reading
Topical advertising: Old vs. new
Automakers commonly bring historic models from their own collection to media events in an attempt to create a link between the past and the present. Sometimes the connection between the two cars on display is evident, sometimes it’s a little more heavy-handed. A photographer generally shoots the old car next to the new one but … Continue reading
The 2014 Monte-Carlo Historique rally
The 17th annual Monte-Carlo Historique rally kicked off a little over a week ago and ended yesterday when a Belgian team at the wheel of an orange 1978 Opel Kadett GTE won the event. This year, the participants left from six European cities (Barcelona, Glasgow, Monte-Carlo, Oslo, Reims and Stockholm) and the common stages took … Continue reading
Topical advertising: Off-roading
Automakers portray cars off paved roads to highlight a specific vehicle’s off-road capacity, to establish a link between rallying and other forms of racing, to convey a sense of freedom that can’t be found in crowded cities or to tout a car’s handling characteristics. We’ve compiled a gallery of period press shots showing cars going through … Continue reading
Live from the Frankfurt Motor Show: Fiat-Abarth 595 SS
Fiat’s Abarth division has traveled to the Frankfurt Motor Show to launch the 595 50 Anniversario, a limited edition of 299 cars designed to celebrate the 50th anniversary of the original 595 SS. Much to our delight, the automaker displayed both cars side-by-side on its stand. Continue reading
Topical advertising: Racing
For decades, automakers from all around the world have used racing to prove their cars’ technical superiority and boost their overall brand image. A well-orchestrated victory in a televised race like the Paris – Dakar can draw more customers into showrooms than a clever advertising campaign or financial incentives, especially several decades ago when the … Continue reading
Caption contest: Fiat Abarth 500 Record
How would you caption this period image of a Pininfarina-designed 1958 Fiat Abarth 500 Record? Continue reading