In the 1990s, Cadillac tried hard to re-ignite its engine and once again become the standard of the world, as its earlier advertising slogan proudly claimed. The push included a model offensive, a new design language, and, at the end of the decade, once again branching out into new segments. The company also wanted motorists to feel like they drove something special, an intangible aspect that represents a huge part of the appeal behind any kind of luxury car.
To that end, the 1994 Seville came with a leather-bound booklet that included the owner’s manual, a notebook, a black pen with gold accents, and even a Cadillac-branded calculator. Check it out above; I found one in a Detroit-area self-service junkyard recently. The marketing department must have concluded the average Seville buyer carried these three items around on a regular basis.
I was tempted to grab it for my desk but the battery had leaked through the back cover and the acid it contained had chewed through the internal components. That’s just poor maintenance. The folks who junked this Seville might never have opened the owner’s manual. It makes you wonder how many of these cars still have the original calculator in the glove compartment.