1970s / 1980s / Swedish / Volvo

40 years ago: Volvo introduces the 262C

Volvo is celebrating the 262C’s 40th birthday. Introduced during the 1977 edition of the Geneva Auto Show, the 262C stood out as one of of the company’s earliest attempts to lose its reputation of building staid cars. Consequently, it was built in Italy by Bertone, it was fabulously luxurious, and to this day it remains the only Volvo ever built with a vinyl roof.

We’ll let Volvo’s archives department tell the 262C’s story.

“40 years ago, Volvo turned perceptions of what its brand stood for upside down. The Volvo 262 Coupé left no one unmoved and sold significantly better than expected, despite costing more than twice as much as the basic model in the 200 series.

The Volvo 264 was presented in the autumn of 1974, and two years later it was time for Volvo’s first six-cylinder estate: the 265. But that was far from the end of it – at the Geneva Motor Show in March 1977, perhaps the most unexpected model version saw the light of day: a two-door coupé with heavily slanting windscreen pillars and the roof lowered by 60 mm. To get the car to be perceived as sleeker, the rear spare wheel pods had been removed – the remainder of the body was identical.

What really made the 262C into what it was could be found in the passenger compartment. This offered an extravagance of leather and hardwood. The seats, headrests, door sides – even the curve handles had been upholstered in leather.

When the Volvo 1800ES was discontinued in 1973, there was no natural successor to the role of top range sports model. Volvo’s CEO Pehr G Gyllenhammar saw this as a problem. It was especially important that there was a model of this kind in Volvo’s biggest export market in the USA and a luxury coupé seemed more right at the time than another sports car.

Volvo’s chief designer Jan Wilsgaard did sketches for the shapes of the prestige car, but no clay model was ever built. Instead, he used a Volvo 164 that had been used to test new interiors. It was taken to the Italian designer Sergio Coggiola’s company in the Italian city of Turin, where the four-door body was rebuilt into a two-door body with a lower roof. The roof was clad with vinyl and the wide C-pillar adorned with three crowns – Sweden’s heraldic national symbol. The three crowns were replaced with one larger one on the production car, which is one of the very few differences between it and the prototype – except the obvious one that it was based on a 164.

The engine in the 262C was initially a 2.7-liter, 140-horsepower V6. It was shared with all the other body versions in the 260 series and had been developed together with Peugeot and Renault. Manufacturing took place in Douvrin, France, under the auspices of the Société Franco-Suédoise de Moteurs-PRV company. Volvo’s engine designation was B27E and thanks to engine blocks and cylinder heads made from aluminium, it weighed less than 150 kg.

Such a niche product, built in small numbers, didn’t fit into the Volvo plant in Gothenburg. Instead, final assembly took place at the Italian Carozzeria Bertone, who also built the 264TE limo. Kits were sent to Turin where the bodies were modified, painted and assembled into finished cars. A small badge on the lower part of the front fenders showed that Bertone had built the car.

For the first few years, the 262 was only available in silver metallic with a black vinyl roof. From 1979, it was also available in gold metallic without a vinyl roof. That year, all saloon models in the 200 series also received a new rear with a boot that went down at the rear edge. The tail lights were also new and went around the body corners. In 1980, black and light blue metallic and silver metallic with vinyl roof was phased out. In the USA, the model was sold under the name of the Volvo Coupé from 1980.

The model year that stands out the most was also its last. In 1981, the 200 series underwent a major update with new, more slender bumpers and a new headlight setup. The B27E became a B28E as the engine gained in terms of cylinder volume and had another 14 horsepower added to it. The new color combination was a two-tone paint job in gold and nougat.

The aim was to manufacture 800 units per year, but expectations for demand had been set far too low. Apart from in 1977 when production started late in the year, and the final model year, production figures were more than double the forecast. When the final cars were sold in 1981, they were already considered to be collectibles. In total, 6,622 cars were built between 1977 and 1981.

It was only in 1985 that the 780, the successor to the 262C, was presented. The collaboration with Bertone continued, but the 780 was both designed and built in Italy.”

Note: The 262C convertible pictured above is one of five examples built by Solaire at the request of Volvo’s North American division.

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3 thoughts on “40 years ago: Volvo introduces the 262C

  1. About 7 or 8 years ago there was one of these in my local Pick and Pull junkyards. I had no clue how special it was then. I looked so different from other Volvos. I couldn’t put my finger on it. I thought how great it looked. It makes me sick now knowing that it has been crushed and gone.

    • Yikes, they’re hard to find in junkyards. How far gone was it?

      Oddly enough I’ve lived next to an abandoned 262C for the past 15 years. In Utah, there was one a few blocks away that I’d walk past every day on my way to middle school, and later drive past.

      I moved to France, of all places, and less than a mile away there’s… a 262C beached in someone’s driveway.

  2. It was complete minus the wheels. It probably had a bad motor is why I see most cars there. I can’t remember seeing anything picked off it. Then one day it was gone. It was very straight and the interior looked OK also. So sad.

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