2010s / BMW / German / News

News: BMW’s homage to the 2002 Turbo features a modern take on the Jagermeister livery

bmw-2002-hommage-2Taking a break from autonomous cars and electric mobility, BMW has traveled to the annual Pebble Beach Concours d’Elegance in California to introduce a new, heritage-laced concept dubbed 2002 Hommage.

If the name sounds familiar, it’s most likely because the concept is an evolution of the first 2002 Hommage concept that debuted earlier this year in Italy at the Villa d’Este Concours d’Elegance, one of the few automotive events on the planet that’s at least as extravagant as Pebble Beach. The concept is inspired by the race-winning versions of the iconic 2002 turbo, but it puts a modern spin on a couple of key styling cues.

In the 1970s, one of the most famous 2002 Turbo race cars was sponsored by Jägermeister. Instead of once again inking a deal with the German liquor company, BMW opted to develop a new Turbomeister livery that uses roughly the same font as the original Jägermeister script. Black, gold, and white turbo emblems that hark back to the Jägermeister logo — with the deer’s head and the cross — add a finishing touch to the period-correct look. BMW hasn’t explained why it didn’t simply use Jägermeister graphics, though it might have to do with alcohol advertising laws in Europe.

The BMW 2002 Turbo stood out as the first turbocharged production car in Europe, so it’s not too far-fetched to assume that the concept isn’t naturally-aspirated, especially since the M2 that the 2002 Hommage is like based on uses a turbo six. However, official technical specifications haven’t been released. Similarly, BMW hasn’t published photos of the cabin, so we don’t know whether the retro treatment is more than just skin-deep.

The retro-styled concepts that BMW has shown at high-brow car events all over the world for the past few years have one thing in common: none of them have ever made the jump from a simple design study to a full-blown production model. There’s no reason to believe that the 2002 Hommage is an exception to the rule, so don’t expect to see a BMW coupe inspired by the 2002 land in showrooms in the near future.

And, if you’re wondering, we know the proper way to spell “homage,” but BMW insists on using the German spelling.

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