2010s / 2015 Frankfurt Motor Show / Borgward / Chinese / News

News: Borgward introduces Frankfurt-bound BX7 crossover

borgward-bx7-1Unexpectedly revived after spending 54 years in the history books, Germany’s Borgward will travel to next week’s Frankfurt Motor Show to introduce a new, production-bound crossover dubbed BX7.

The BX7 ushers in the design language that will influence all of Borgward’s upcoming models. Its front end is characterized by sharp LED headlights that are almost BMW X5-like and a large grille with 17 vertical slats and a modern rendition of Borgward’s historic diamond-shaped emblem.

In profile, the 185-inch (470-centimeter) long BX7 looks like your average crossover with styling cues like chromed window surrounds, roof rails and muscular haunches. The back end is also a little generic, and it features horizontal tail lamps as well as a roof-mounted spoiler. Large alloy wheels – that are curiously missing their center caps in some of the pics – wrap up the look.

Interior pictures have not been published yet, but Borgward promises the BX7 will be offered with either five, six or seven seats. It will boast a long list of tech features including a humongous 12.3-inch touch screen on the dashboard, adaptive cruise control, and a Wi-Fi hotspot.

German magazine Auto Bild reports the BX7 will launch with a gasoline-burning 2.0-liter four-cylinder engine tuned to send 225 horsepower to all four wheels via a seven-speed dual-clutch transmission and an all-wheel drive system designed with input from BorgWarner. Performance specifications and fuel economy figures haven’t been published yet.

Borgward will also show a more expensive version of the BX7 powered by a 401-horsepower plug-in hybrid drivetrain made up of a transversally-mounted gasoline-burning engine that spins the front wheels, and an electric motor mounted over the back axle that spins the rear wheels. The plug-in model will be able to drive on electricity alone for 34 miles (roughly 55 kilometers).

There’s a catch — there’s always one, isn’t there? Borgward was revived by China’s Beiqi Foton Motor, and the BX7 is scheduled to go on sale in China and in a handful of emerging markets next year. The company hopes to eventually break into the European market, but a more precise time frame was not provided. At this point, U.S. sales are unlikely at best.

Is Borgward back?  Sorta.. kinda. The name has returned, at least.

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2 thoughts on “News: Borgward introduces Frankfurt-bound BX7 crossover

  1. Pingback: Open mic: What car company deserves to live again? | Ran When Parked

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