The BX7 ushers in the design language that will influence all of Borgward’s upcoming models. Its front end is characterized by sharp LED headlights that are almost BMW X5-like and a large grille with 17 vertical slats and a modern rendition of Borgward’s historic diamond-shaped emblem.
In profile, the 185-inch (470-centimeter) long BX7 looks like your average crossover with styling cues like chromed window surrounds, roof rails and muscular haunches. The back end is also a little generic, and it features horizontal tail lamps as well as a roof-mounted spoiler. Large alloy wheels – that are curiously missing their center caps in some of the pics – wrap up the look.
Interior pictures have not been published yet, but Borgward promises the BX7 will be offered with either five, six or seven seats. It will boast a long list of tech features including a humongous 12.3-inch touch screen on the dashboard, adaptive cruise control, and a Wi-Fi hotspot.
German magazine Auto Bild reports the BX7 will launch with a gasoline-burning 2.0-liter four-cylinder engine tuned to send 225 horsepower to all four wheels via a seven-speed dual-clutch transmission and an all-wheel drive system designed with input from BorgWarner. Performance specifications and fuel economy figures haven’t been published yet.
Borgward will also show a more expensive version of the BX7 powered by a 401-horsepower plug-in hybrid drivetrain made up of a transversally-mounted gasoline-burning engine that spins the front wheels, and an electric motor mounted over the back axle that spins the rear wheels. The plug-in model will be able to drive on electricity alone for 34 miles (roughly 55 kilometers).
There’s a catch — there’s always one, isn’t there? Borgward was revived by China’s Beiqi Foton Motor, and the BX7 is scheduled to go on sale in China and in a handful of emerging markets next year. The company hopes to eventually break into the European market, but a more precise time frame was not provided. At this point, U.S. sales are unlikely at best.
Is Borgward back? Sorta.. kinda. The name has returned, at least.