1940s / 1950s / 1960s / 1970s / 1980s / 1990s / 2000s / 2010s / American / Audi / BMW / British / Czech / Datsun / French / German / Italian / Jaguar / Japanese / Jeep / Lancia / Land Rover / Mazda / Mercedes-Benz / Mitsubishi / Nissan / Opel / Peugeot / Porsche / Renault / SEAT / Skoda / Spanish / Suzuki / Toyota / Volkswagen

Topical advertising: Old vs. new (part two)

Automakers commonly bring historic models from their own collection to media events in an attempt to create a link between the past and the present. Sometimes the connection between the two cars on display is evident, sometimes it’s a little more heavy-handed.

A photographer generally shoots the old car next to the new one but the shots are often sent straight to the archives department without officially being published. We’ve rummaged through the archives department of numerous car companies and dug out the following pictures that, for the most part, show older models and their relatively modern counterpart.

Which car do you think has aged the best? Which model lineup has the best genes?

Audi Quattro, Audi S5

Audi S5/Standbild

BMW 3.0 CSL, BMW M3 CSL

bmw-30-csl-m3-csl

BMW 6-Series family tree

bmw-6-series-evolution

Datsun 240Z, Nissan 370Z

nissan-240z-370z

Jaguar D-Type, Jaguar Project 7

jaguar-d-type-jaguar-project-7.jpeg

Jeep Willys, Jeep Wrangler

jeep-willys-jeep-wrangler

Lancia Ardea, Lancia Y

lancia-ardea-lancia-y

Land Rover Series I, Land Rover Range Rover Evoque

land-rover-range-rover-evoque-land-rover-series-1

Mazda Cosmo, Mazda RX-8

Mercedes-Benz C-Class family tree

mercedes-benz-c-class-family-tree

Mercedes-Benz CL-Class family tree

mercedes-benz-cl-family-tree

Mitsubishi Lancer 2000 Turbo, Mitsubishi Lancer Evolution

mitsubishi-lancer

Opel Caravan, Opel Astra station wagon

opel-astra-station-wagon-opel-caravan

Peugeot 307CC family tree

peugeot-307-cc-family-tree

Porsche 911 family tree

porsche-911-family-tree

Renault 4CV, Renault 5

renault-5-renault-4cv

Rover P5, Rover 75

rover-p5-rover-75

SEAT 1400, SEAT Leon

seat-leon-seat-1400

Škoda 200RS, Škoda Octavia RS

skoda-130rs-skoda-octavia-vrs.jpeg

Suzuki Jimny family tree

suzuki-jimny-family-tree

Toyota Corolla (mk1), Toyota Corolla (mk11, Euro-spec)

toyota-corolla

Volkswagen Scirocco (mk1), Volkswagen Scirocco (mk3)

volkswagen-scirocco

Volkswagen T1, Volkswagen T6

volkswagen-t1

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6 thoughts on “Topical advertising: Old vs. new (part two)

  1. 911 for maintaining the look across the years. It still remains an all time favourite of mine.

    Suzuki Jimny/SJ also remains largely unchanged from the original in both looks, build and performance. It is still an agile, nimble and impressive little off roader that has not been compromised for road and crash safety unlike the Land Rover and Jeep where the current models (such as the Evoque) bare no resemblance to the original in either off road prowess or longevity.

  2. Whenever I see the original next to its modern incarnation (within the last couple of years), all I think is “my you’ve put on some weight.” It’s especially true for the 911 and Jeep photos, although they were clever to use perspective in the 911 ones to minimize how huge the current 911 is compared to the original 901.

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