1960s / 1970s / 1980s / 1990s / Alfa Romeo / Audi / BMW / Citroen / Fiat / French / German / Honda / Italian / Japanese / Lada / Lancia / Land Rover / Mazda / Mercedes-Benz / Peugeot / Polish / Polski-Fiat / Renault / Saab / Simca / Swedish / Toyota / Volkswagen / Volvo

Color-coded advertising: White

For decades, plain white was the de facto cheap paint job for just about any car regardless of size and body style. It often took the form of a plain coat of paint with no metallic effect and, in a lot of cases, no clearcoat in order to keep the overall cost of the car as low as possible. Consequently, white is often associated with commercial vehicles and economy cars in many parts of the globe.

In spite of its low-cost vocation, white is a highly neutral color that works well on many cars because it doesn’t distract from the overall lines and it provides a contrast to darker trim pieces.

What car do you think looks best in white?

Alfa Romeo Alfetta Turbo Diesel
alfa-romeo-alfetta-turbo-diesel

Audi 4000
audi-4000

BMW 525 (E28)
bmw-525-e28

Citroën 2CV
citroen-2cv-white

Citroën Ami 8 panel van
citroen-ami-8-break-service lines of a car.

Fiat 500 Giardiniera
fiat-500-giardiniera-white

Honda N360
honda-n3-white

Lada Niva
lada-niva-white

Lancia Delta
lancia-delta-hf-martini

Land Rover Range Rover (mk1)
land-rover-range-rover

Mazda Carol
mazda-carol

Mercedes-Benz w123
E-Klasse T-Modell

Opel Kadett C
opel-kadett-c-white

Peugeot 204 Cabriolet
peugeot-204-cabriolet

Polski-Fiat 125p
polski-fiat-125p

Renault 16
renault-16-white

Saab 99 Combi-Coupe
saab-99-combi-coupe

Simca 1000
simca-1000-white

Toyota Corona
toyota-corona

Volvo 145
volvo-145-white

Volkswagen Karmann-Ghia
volkswagen-karmann-ghia-white

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4 thoughts on “Color-coded advertising: White

  1. White works best on cars with sharp corners and well-defined creases. Bodies with soft curves look blobby in white – see the Pug 204 above – as white reflects the least of all colours. The Alfa 4C spider looked like a blob of cotton wool in white.

  2. Mazda Carol for me too.

    However, I’m not sure if that is due to it being a much better quality photo or because of the contrast with the pink roof and chrome trim etc.

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