1960s / 1970s / 1980s / 1990s / Alfa Romeo / American / BMW / British / Citroen / Czech / Fiat / Ford / French / German / Honda / Italian / Jaguar / Japanese / Lancia / Land Rover / Mazda / Mercedes-Benz / Mitsubishi / Nissan / Peugeot / Renault / Russian / Saab / Swedish / Tatra / Toyota / Volkswagen / Volvo / ZIL

Color-coded advertising: Black

In the early days of the auto industry, black was often associated with the Model T and Henry Ford’s attempt to save money by adopting standardized production methods. Several decades later, black was found on official vehicles used by miscellaneous government agencies around the world because it’s a low-key color that doesn’t immediately stand out the way brighter colors do.

More recently, black has become a popular color among sports car buyers seeking an understated, low-key look. Modern paint techniques make it possible to obtain a nearly endless variety of shades including flat, clearcoated, metallic and so forth.

Which car do you think looks best in black?

Alfa Romeo 75 / Milano
alfa-75-america

BMW 318 (E21)
bmw-318-e21

Citroën Visa
citroen-visa

Fiat 127 Sport
fiat-127-sport

Ford Sierra RS500
ford-sierra-rs500

Honda Civic CRX Si
honda-civic-crx-si

Jaguar Sovereign
jaguar-sovereign

Jeep CJ-5
jeep-cj-5-laredo

Lancia Flaminia
lancia-flaminia-black

Land Rover Range Rover (mk1)
land-rover-range-rover-csk

Mazda 323 SP
mazda-323-sp

Mercedes-Benz 560SEL
mercedes-benz-560-sel-w126

Mitsubishi Debonair
mitsubishi-debonair

Nissan President
nissan-president

Peugeot 205 Gentry
peugeot-205-gentry

Renault 5 Alpine Turbo
renault-5-alpine-turbo

Saab 9000 Turbo Talladega
saab-900-turbo-16-talladega

Tatra T613
tatra-t613

Toyota Crown
toyota-crown

Volkswagen Rabbit GTI
volkswagen-rabbit-gti

Volvo 245 GLT
volvo-245-glt

ZIL 117
zil-117

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5 thoughts on “Color-coded advertising: Black

  1. Black is such a flattering colour (for clothes and cars). Especially in cars that are more ‘aesthetically challenged’ as it hides any awkward details. And I always loved the oh-so-80s scheme of black with red pin striping to denote sportiness.

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