1920s / 1930s / 1940s / 1950s / 1960s / 1970s / 1980s / 1990s / 2000s / 2010s / Abarth / Alfa Romeo / Audi / Austin / BMW / British / Czech / Datsun / Fiat / French / German / Italian / Japanese / Lancia / Lotus / Mercedes-Benz / MG / Mini / Mitsubishi / Nissan / Opel / Peugeot / Porsche / Renault / Saab / SEAT / Skoda / Spanish / Swedish / Toyota / Volkswagen

Topical advertising: Old vs. new

Automakers commonly bring historic models from their own collection to media events in an attempt to create a link between the past and the present. Sometimes the connection between the two cars on display is evident, sometimes it’s a little more heavy-handed.

A photographer generally shoots the old car next to the new one but the shots are often sent straight to the archives department without officially being published.  We’ve rummaged through the archives department of numerous car companies and dug out the following pictures that, for the most part, show older models and their relatively modern counterpart.

Which car do you think has aged the best?  Which model lineup has the best genes?

Alfa Romeo Berlina, Alfa Romeo 159

alfa-159-berlina

Audi A6 family tree

audi-a6-family-tree

BMW M3 (E30), BMW 1-Series M

bmw-m3-1-series-m

BMW 8-Series family tree

bmw-8-series-family-tree

Datsun 510, Nissan Sentra SE-R

datsun-510-nissan-sentra-se-r

Fiat 500 Trasformabile, Fiat 500C

2012 Fiat 500c Pop (left) with 1962 Fiat 500 (right)

Fiat 600, Fiat Seicento

fiat-600-seicento

Fiat-Abarth 595 SS, Abarth 595 50° Anniversario

fiat-abarth-595-595

Lancia Aurelia, Lancia Thesis

lancia-aurelia-thesis

Land Rover Series I, Land Rover Defender

land-rover-series-1-defender

Lotus Elan, Lotus Exige Sprint

lotus-elan-exige-sprint

Mercedes-Benz 190 (w201), Mercedes-Benz C-Class (w204)

mercedes-benz-190-c-class

Mercedes-Benz E-Class family tree

211 v.MOPF 004

MG 18/80, MG ZT

mg-18-80-zt

Mini family tree

mini-family-tree

Mitsubishi Lancer, Mitsubishi Outlander

mitsubishi-lancer-outlander

Opel Kadett, Opel Corsa

2010 Opel Corsa Color Race

Peugeot 402L Cabriolet, Peugeot 206CC

peugeot-402-l-cabriolet-206-cc

Porsche 911, Porsche 911 (991-Series)

porsche-911-family-tree

Renault Floride, Renault Mégane Coupé-Cabriolet

renault-floride-megane-cc

Saab 9-3 Convertible family tree

saab-9-3-convertible-family-tree

SEAT 600, SEAT Mii

seat-mii-600

Škoda 130 RS, Škoda Fabia Super 2000

skoda-130rs-fabia-s2000

Toyota 2000GT, Toyota GT86

toyota-gt-86-2000-gt

Volkswagen 1303 S GSR, Volkswagen Beetle GSR

volkswagen-beetle-gsr-old-new

Volkswagen Golf Cabrio family tree

volkswagen-golf-cabrio-family-tree

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2 thoughts on “Topical advertising: Old vs. new

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