1960s / 1970s / 1980s / 1990s / Alfa Romeo / Alpina / AMC / American / Audi / Autobianchi / BMW / British / Citroen / Datsun / French / German / Italian / Jaguar / Japanese / Lancia / Mercedes-Benz / Opel / Peugeot / Renault / Rover / Saab / Swedish / Toyota / Volkswagen / Volvo

Color-coded advertising: Blue

Blue is one of the oldest colors in the automotive industry. It was offered on many pre-war cars built around the world and it even made a brief appearance on the Ford Model T before Henry Ford implemented his famous all-black policy.

Blue remained popular over the following decades and it has been associated with many different vehicles including Bugatti, Renault-Alpines, Gordini-tuned Renaults and rally-going Subarus. More recently, Volvo’s performance-focused Polestar arm has adopted a particularly attractive shade of light blue as its trademark color and the latest BMW M3 was introduced in Estoril Blue.

Which car do you think looks best in blue?

Alfa Romeo GTV
alfa-romeo-gtv-blue

Alpina B7S Turbo
alpina-b7-turbo-blue

AMC Gremlin
amc-gremlin-blue

Audi 100
audi-100-c1-blue

Autobianchi A112
autobianchi-a112-blue

Citroën Acadiane
citroen-acadiane-blue

Citroën LN
citroen-ln-blue

Datsun 510
datsun-510-blue

Fiat 850 Spider
fiat-850-spider-blue

International-Harvester Travelall
international-travelall-blue

Jaguar XJ6
frdeurope jagheritage

Lancia Beta
lancia-beta-blue

Mercedes-Benz 500SE (w126)
mercedes-benz-w126-500-sel-blue

Opel Diplomat
opel-diplomat-blue

Peugeot 505
peugeot-505-blue

Renault 4 Safari
renault-4-safari

Renault 12 Gordini
renault-12-gordini-blue

Rover SD1
rover-sd1-blue

Saab 95
saab-95-blue

Toyota Land Cruiser
toyota-land-cruiser-blue

Volkswagen Citi
volkswagen-citi-blue

Volvo 265GL
volvo-265-gl-blue

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4 thoughts on “Color-coded advertising: Blue

  1. They all look great, but even though it’s one of the most unassuming cars here, that Audi’s blue really makes its clean simple lines stand out – it’s a great shade of blue and a great photo too.

    Also, I don’t know what those hip sixties people think they’re doing driving their Fiat 850 to the beach and leaving it parked there so they can post stylishly on rocks in their groovy outfits. By the time they get back to the car the salt air will have made it self-destruct from rust and they will be able to sweep it into a paper bag and carry it home.

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