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Topical advertising: Off-roading

Automakers portray cars off paved roads to highlight a specific vehicle’s off-road capacity, to establish a link between rallying and other forms of racing, to convey a sense of freedom that can’t be found in crowded cities or to tout a car’s handling characteristics.

We’ve compiled a gallery of period press shots showing cars going through water, mud, driving on dirt roads and generally spending time off the pavement.  Which would you rather spend a weekend with?

Alfa Romeo 33 4×4
alfa-romeo-33-4x4

Audi 100 quattro
audi-100-quattro

Autobianchi A112 Abarth
autobianchi-a112-abarth

BMW 323i
bmw-323i

BMW 325ix
325ix

Carmichael Highlander
carmichael-highlander

Citroën 2CV 4×4
citroen-2cv-4x4

Citroën Méhari 4×4
citroen-mehari-4x4

Jeep Wagoneer
jeep-wagoneer

Lada 2101
vaz-2101

Lada Niva
lada-niva

Lancia Y10 4WD
lancia-y10-awd

Matra-Simca-Rancho
matra-simca_rancho_1

Mercedes-Benz 280GE
mercedes-benz-280-ge

Mercedes-Benz w123
mercedes-benz-w123

Monteverdi Safari
monteverdi-safari

Volkswagen T3 Syncro

volkswagen-caravelle-syncro

Volvo 66
volvo-66

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3 thoughts on “Topical advertising: Off-roading

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