1950s / 1960s / 1970s / 1980s / Abarth / Audi / Austin / BMW / British / Citroen / DKW / Fiat / French / German / Italian / Japanese / Lancia / Mercedes-Benz / Mini / Nissan / NSU / Opel / Renault / Swedish / Volvo

Topical advertising: Racing

For decades, automakers from all around the world have used racing to prove their cars’ technical superiority and boost their overall brand image.  A well-orchestrated victory in a televised race like the Paris – Dakar can draw more customers into showrooms than a clever advertising campaign or financial incentives, especially several decades ago when the cars raced were not that different from their regular-production counterparts.  How many times have you read the term “race-derived technology” in a road test or a sales brochure?

We’ve compiled a gallery of period press shots showing cars being pushed to their limits in miscellaneous racing events over the years.

Abarth 1000 TC
abarth-1000

Alpine A110
alpine-a110

Audi 200 Turbo quattro
Jubilaeumsmagazin Motorsport

BMW 2000 Ti
P90074538

Citroën CX
citroen-cx

Datsun 510
datsun-510

DKW 3=6
Jubilaeumsmagazin Motorsport

Fiat 500 Sport
fiat-500-sport

Lancia Delta
lancia-delta

Mercedes-Benz 450 SLC
mercedes-benz-450-slc

Mini Cooper S
358-66GB-32A-A3

Nissan Skyline 2000 GT
nissan-skyline-2000

Nissan Violet
nissan-violet

NSU TTS
Jubilaeumsmagazin Motorsport

Opel Ascona 400
opel-ascona-400

Porsche 911
porsche-911

Renault 8 Gordini
renault-8-gordini

Volvo PV544
volvo-pv-544

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