For Alfisti all around the world the weekend of June 26th, 2010, was one to remember. In the United States the AROC National Convention drew crowds from all 50 states to the nation’s capital to celebrate the automaker’s 100th anniversary. Closer to Alfa’s home but on the other side of the Atlantic Ocean another celebration took place for the same reason, this time in Milan. This event not only celebrated the 100 years of Alfa but also served as a launching platform for the newest member of the Alfa Romeo lineup, the Giulietta.
If you’ve spent time around a pre-1972 Alfa Romeo you have noticed that the word “Milano” appears at the bottom of the logo. Alfa removed this when they opened another manufacturing plant in Naples and today Alfa no longer makes cars in Milan. This doesn’t stop their heritage from living on in that city, however. One of the biggest pieces of Alfa Romeo’s heritage is the Museo Storico, a large collection of production and prototype models ranging from Alfa’s early days to more recent cars like the 164.
The outside of the museum doesn’t do much to incite one to enter; aside from a couple of signs after the freeway exit it’s not particularly well indicated. Thanks to the people who drove there in an Alfa, on this special day the dull parking lot became as much of a museum as the Museo Storico itself and Alfas of all kinds, from pre-war cars to modern ones, basked in the Milanese sun while visitors admired them.
The Monte Carlo Quadrifuel spotted outside of the museum:
Alfa S.Z., a mix of a 75/Milano 3.0 V6 drivetrain and an aesthetically debatable Zagato body:
Alfa 2600 Berlina and a 2000 Sprint:
Another treat awaited visitors outside, the Alfa TZ3 Corsa:
The next day marked the beginning of the centennial celebrations. More than 2,600 Alfas gathered at the Fieramilano business park (which is actually in Roh, right next to Arese) for a huge car show reserved for Alfa owners or Alfa-less folks who paid the extravagant entry fee. There again most every kind of Alfa produced was on hand; some of the rarer ones included several GTAs, a Giulia T.Z., and three Giulia Super Colli wagons. Those who didn’t have something broken to mend spent the morning socializing with other Alfa owners while they waited for the buffet that opened at noon.
The show early in the day; note in the background of the photo that cars are still coming in:
Alfa Disco Volante:
Michelotti-designed Alfa 2000:
Alfa 2600 SZ:
Giulia Super Colli:
Alfa 1900, Giulietta T.I., GTA, 155, 156 and 147:
Alfa Romeo 2:
Alfa 75 1.8:
Alfa Giulia GTC:
Alfa Giulia Super Colli:
After the show some of the cars parked around the Castello Sforzesco, an almost 600-year-old castle in the center of Milan, where the curious general public was invited to look at the cars. This display ended at approximately 10pm and the participants could either choose to go home after a long day or migrate to an participant-only (no cars involved) outdoors birthday party hosted by a local radio station.